Who runs it.
Two partners from Copenhagen run ROCKnWOOL and answer for every batch we deliver.
Any robot that makes a bed or clears a kitchen will have learned it from footage of a person doing the same job. We think that footage should come from people who do the work for a living, filmed where they work, with their consent on paper and fair pay for it.
We are starting with household and hospitality work in Bali, Mexico, China, Brazil and Denmark. Our aim is the largest consented library of everyday work in the world.
We recruit housekeepers, cooks and cleaners, and train them to film their own work.
Team leads recruit, train and supervise operators on location.
Consent, site release and operator ID travel with each clip we deliver.
Two partners from Copenhagen run ROCKnWOOL and answer for every batch we deliver.
